THE JOURNAL

Nurturing Scented Memories

Don't you love it when you catch a scent that reminds you of a wonderful memory - or draws you to reminisce on times gone by? I seem to have acquired quite an aromatic portfolio of memories and emo...

The Art of Perfumery: Beginner's Guide to Fragrance Chapter 7

Growing up in a land of creatives has significantly shaped the stories of my life, encapsulated through the art of perfumery. To me, fine fragrances are living, breathing artworks; blank canvases o...

Why We're Minimalist About Plastic

Reducing plastic waste was a priority from the first moment that I considered how STORIES would be packaged and presented. Right up there with creating a beautiful, impactive design that would make...

COMPLIMENTARY FRAGRANCE SAMPLE (Limited time ONLY)

Seeking Your Signature Scent?  Do you remember when choosing a new fragrance meant browsing scanty options at your local chemist? Or you may have known the joy of perusing decadent-yet-demure displ...

How Do You Wear Yours?

I believe that perfume is so intrinsically individual there is no right or wrong way to wear, smell or experience it - and encourage everyone to do so in their own unique style. Personally, I love ...

Christmas Gifting in Sustainable Luxury

Scent someone's story with niche luxury fragrance this Christmas - and save up to 20% on our fabulous gift sets. Treat your loved ones to a luxurious gift while safeguarding our planet this festi...

Stepping Up Our Sustainability

A journey of a thousand miles starts with a single step... and this year we stepped up our sustainability measures, taking strides in the right direction to reduce our carbon footprint (all while s...

A Heart Full of Promise

It is three years since I launched STORIES Parfums, my heart full of promise and not for one second anticipating a global pandemic 18 months down the line. I thought I'd take a moment to reflect on...

An Island of Artists and Entrepreneurs

STORIES Parfums reflects the entrepreneurial spirit and creativity of its roots in Ireland - an island of artists, musicians and innovation. Drawing on this wealth of inspiration has shaped the sto...

Tonya's Tips for Glowing Summer Skin

Top to toe skincare has always been an integral part of my own daily care ritual - a wonderful way to nourish both my body and sense of self. To me, skin care is a form of self care, an ethos which...

Why STORIES Hand & Body Products are SLS and Paraben free

Every element of the STORIES Parfums collection is designed with intention, attention to detail and purpose. From the moment the concept of a Hand & Body range was developed, I knew that ever...

The Resurrection of Gender Fluid Fragrance

STORIES Parfums' gender inclusive collection was curated to be worn by men and women who appreciate luxurious fine fragrance. If you go back to the roots of perfumery, all fragrances were designed ...

Tonya's Story

Our sense of smell is the most powerful one we have. Closely linked to memory and mood, it has the ability to stir us, move us and immerse in an instant. While I reflect on this I am reminded of my...

SUSTAINABLE LUXURY & ENVIRONMENTAL CONSCIENCE

Pioneering sustainability in perfumery has been an important part of our brand purpose since day one - we will always endeavour to do more and do better. Sustainability is about so much more than ...

New Beginnings

My natural environment has always held my heart - and provides an endless source of inspiration for my fragrances. STORIES Parfums is based on the spectacular coastline of Northern Ireland, a breat...

We are Family

Every fragrance is part of a family - and from next of kin to distant ancestors, each relative has its place. Unravelling the lineage of the fragrant family tree can help us appreciate the evocativ...

An Ode to My Grandmother

As we approach Mother's Day, I've been dwelling on how blessed I am to be surrounded by so many powerful, resilient women in my life.  

Top, Heart & Base Notes

I often liken perfumery to composing a beautiful piece of music: a balancing act of notes and accords aligned in perfect harmony, bringing pleasure, comfort and healing to our senses.

My Fragrant Valentine

Whether spending this Valentine's Day solo, á deux or apart from a loved one, let's embrace the power of fragrance to cocoon ourselves and those we love in comfort.